Posted: by Jo Tuesday, 4 May 2021 @ 12:44
the roadmap out of lockdown was announced, and the vaccination programme was
getting rapidly underway, we started to work on a new collection for early
of the mantras we very much wanted to create was around change – accepting it; embracing
it; even seeing it as a positive opportunity for a new start.
already have a couple of mantras about change in our collection – our Butterfly
Necklace, for example, brings to life the mantra, ‘Without change, there would
be no butterflies’, and our Lotus Flower represents ‘I trust in new
we felt that disruptive change has been such a feature of this past year of the
pandemic, that it was right to take another look at change, and the wording of
many people have gone through enforced change over the year, with their career
or business completely up-ended by the economic fall-out from Covid; or their
health compromised, or family members lost. For many, disruption has come again
and again, from the first to the third lockdown.
this reason, we wanted to talk about ‘waves of change’, to convey the
unsettling and on-going nature of the changes that have occurred.
we also wanted to highlight that change can lead to new paths, new
opportunities and new directions. Some people will even find brighter
opportunities or more exciting paths that come from enforced change. Others may
struggle initially, but we hope will find peace of mind and contentment over
we wanted to write a mantra that recognises the disruption of change, but which
also acts as an affirmation to stay positive and keep going. It might not
happen immediately, but we want you to feel confident that you will find a
positive new path as a result of the disruption.
writing various iterations, we settled on the mantra,
‘In the waves of change, I find my new direction’
are similar phrases out there – about ‘winds of change’, for example - but we
see change as waves that keep on coming. For this reason, we wanted our
necklace design to be a wave in motion – to capture the inexorable power of
change, and its continuous nature.
making it a cut-out symbol, like our Mountain design, we can keep it to a £25
price-point, making it accessible to many more people.
the ‘Waves of Change’ mantra if you want to support and encourage a friend
going through a challenging time; boost your own self-belief in a brighter
future; or reassure yourself that a new path will identify itself over time.