Privacy and Data Policy

Mantra is committed to protecting your privacy. We only use the information that we collect about you lawfully in accordance with the Directive on Privacy and Electronic Communications 2003; and we act in accordance with General Data Protection Regulation (GDPR) legislation (May 2018) and UK GDPR (now that we are no longer part of the EU). 

This Policy explains when and why we collect personal information about people who visit our website or buy from us at an event; how we use any information gathered; and how we keep it secure. We may change this Policy from time to time, so please check this page occasionally to ensure that you’re happy with any changes.

We process data where we have consent to do so, or where we have a legitimate business interest to do so.

By using our website, you’re agreeing to be bound by our current policy. Any questions regarding this Policy and our privacy practices should be sent by email to hello@mantrajewellery.co.uk or in writing to Mantra Jewellery, Suite 3 Castle Street, Hinckley, LE10 1DA.  Alternatively, you can telephone 01530 587340.

We are owned by Grace and Co (Retail) Limited. We are registered in England VAT 987772836

Information Commissioner Registration

We are registered with the Information Commissioner as a processor of data. Our registration number is ZA296847. Our founder, Jo Stroud, is our Information Officer at this time.

How and when do we collect information from you?

We obtain information about you when you make a purchase on our website or at an event. We also may gather data when you contact us about products and services, or you enter a competition, or if you register to receive one of our email newsletters.

When you place an order with Mantra Jewellery, you are automatically added to our customer database, and we stay in contact with you for what are known as 'legitimate business reasons'. This means, we will communicate with you by mail or email about our products and services, in order that we can inform you about care of the jewellery, additional products you might be interested in, and keep you updated about Mantra. If you wish to unsubscribe from our email communication, you may do so at any time, by clicking the 'unsubscribe' link in our email newsletters, or by telephoning us to ask us to remove you. (01530 587340).

If you have chosen to sign up to our email newsletter, either by entering your email address into the Subscription box on our website, or ticking an opt-in box when you entered a competition, or asking to stay in touch when you placed an order, you will receive email communications from us about our products and services, and social content from our social media accounts. We always ask you if you would like to subscribe to our email newsletter at the point when you place an order. You are able to unsubscribe from this email communication at any time, by clicking the 'unsubscribe' link in our email newsletters.

What type of information is collected from you?

The personal information we collect might include your name, address, email address, IP address, and information regarding what website pages are accessed and when. If you make a purchase from us, your payment card information is not held by us, it is collected by Stripe, our third party payment processor, who specialise in the secure online capture and processing of credit/debit card transactions.

How is your information used?

We use your information for legitimate business interests. This includes:

- to process orders or refunds that you have requested

- to deal with entries into a competition

- to seek your views or comments on the products and services we provide, so we can improve them in the future

- to send you communications which may be of use and interest to you. These may include information about how to care for your jewellery; new products which add to, or enhance, your existing products; new services and new events that help you to get more out of your purchase; or updates on our current product range that might interest you

- to record your purchases to reward you in any loyalty programmes we may choose to run from time to time

We review our retention periods for personal information on a regular basis. We are legally required to hold some types of information to fulfil our statutory obligations. We will hold your personal information on our systems for as long as is necessary for the relevant activity, or as long as is set out in any relevant contract you hold with us. You have the right to ask us what information we hold, and the right to ask for it be removed or anonymised.

We currently contact you for 'legitimate business reasons', but you may still decide that you do not want us to contact you going forwards - in which case, you may 'unsubscribe' in any email newsletter or contact us to remove your details from the database.

We will not pass your details onto anyone else, except in the event of a merger, acquisition or sale of the company, brand or part of the company. In these circumstances, your data will continue to only be used in the same way as it is currently, and for the purpose that it was originally collected, for communication about Mantra Jewellery products and services. 

Security precautions in place to protect the loss, misuse or alteration of your information.

Because your on-line security is our highest priority, Mantra uses Stripe as our payment gateway to process on-line payments, as well as offering PayPal payment options. Stripe is one of the most secure, innovative and state of the art payment platforms. You can read full details of their privacy policy and data handling here.

Mantra does not hold sensitive information on our site. Should anyone gain unauthorised access to our database, no credit card details or other sensitive information are held on our website.  

Non-sensitive details (your email address etc.) are transmitted normally over the Internet, and this can never be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, we cannot guarantee the security of any information you transmit to us, and you do so at your own risk. Once we receive your information, we make our best effort to ensure its security on our systems. Where we have given (or where you have chosen) a password which enables you to access certain parts of our websites, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.


We may analyse your personal information to create a profile of your interests and preferences so that we can contact you with information relevant to you, or to help us build a picture of our customers. We may upload email data into our social media channels to gain an accurate profile of our customers, and help us to improve our social media messaging. We may also use your personal information to detect and reduce fraud and credit risk.

Use of 'cookies'

Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information about how the website is used.

Cookies that are required for the website to operate properly are allowed to be set without your permission. All other cookies need to be approved before they can be set in the browser.

Strictly necessary cookies allow core website functionality such as user login and account management. The website cannot be used properly without strictly necessary cookies.

Performance cookies are used to see how visitors use the website, eg. analytics cookies. Those cookies cannot be used to directly identify a certain visitor.

Targeting cookies are used to identify visitors between different websites, eg. content partners, banner networks. Those cookies may be used by companies to build a profile of visitor interests or show relevant ads on other websites.

Functionality cookies are used to remember visitor information on the website, eg. language, timezone, enhanced content.

Unclassified cookies are cookies that do not belong to any other category or are in the process of categorization.


We use the following cookies on our website:

- A number of Google analytics cookies are used to collect information about how visitors use our site. We use the information to compile reports which help us to improve our website

- A temporary session ID cookie is used to make the most efficient use of resources when you are browsing from page to page. The cookie is removed when you leave our website

- A visitor cookie is used to monitor how long a visitor is on our site before they take an action (for example, make a purchase) and also to provide statistics on whether this is a visitor’s first visit to our site.

These cookies collect information in an anonymous form, we are NOT able to identify individual users from these cookies. If you do not wish to allow this use of cookies, you can change the settings on your browser to disable them.

Our website uses re-targeting technologies. This enables us to advertise directly and personally to visitors who have already showed an interest in our products. We sometime work with companies who use tracking technologies to serve ads on our behalf across the Internet. These companies may collect information about your visits to our website as well as your interactions with our communications, including advertising. Re-targeting technologies analyse your cookies and display advertisements based on your past browsing behaviour.

There is more information to help you on this: http://www.allaboutcookies.org/. To opt out of being tracked by Google Analytics across all websites visit https://tools.google.com/dlpage/gaoptout.


Links to other websites

Our website may contain links to other websites run by other organisations. This privacy policy applies only to our website‚ so we encourage you to read the privacy statements on the other websites you visit. We cannot be responsible for the privacy policies and practices of other sites even if you access them using links from our website. In addition, if you linked to our website from a third party site, we cannot be responsible for the privacy policies and practices of the owners and operators of that third party site and recommend that you check the policy of that third party site.

16 or Under

We are concerned to protect the privacy of children aged 16 or under. If you are aged 16 or under‚ please get your parent/guardian's permission beforehand whenever you provide us with personal information.

Transferring your information outside of Europe

As part of the services offered to you through this website, the information which you provide to us may be transferred to countries outside the UK. By way of example, this may happen if any of our servers are from time to time located in a country outside of the UK. These countries may not have similar data protection laws to the UK. By submitting your personal data, you’re agreeing to this transfer, storing or processing. If we transfer your information outside of the UK in this way, we will take steps to ensure that appropriate security measures are taken with the aim of ensuring that your privacy rights continue to be protected as outlined in this Policy. If you use our services while you are outside the UK, your information may be transferred outside the UK in order to provide you with those services.

Review of this Policy

We keep this Policy under regular review. This Policy was last reviewed in February 2022.


This website is hosted by Zarr Ltd on behalf of Mantra Jewellery for Grace and Co (Retail) Limited, a company registered in England No. 07173023. VAT number 987772836.

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