Posted: by Jo Tuesday, 4 May 2021 @ 12:28
the roadmap out of lockdown was announced, and the vaccination programme was
getting rapidly underway, we started to work on a new collection for early
message we absolutely wanted to see come to life in the new collection was a
mantra of heartfelt and joyous celebration. Words that would capture the sheer explosive joy that we would
feel when the worst of the pandemic was over in this country, and that would
really capture the feelings of gratitude and excitement that we have for simply
writing various iterations around celebrating and loving life, we settled on
‘I do more than live life. I
seems to me to capture perfectly the feeling that we want to convey. Life is
for living – for certain – but let’s make it our aim to put more energy,
enthusiasm and meaning into life.
we simply ‘exist’, by going through each day as a breathing, functioning human
being, life will, of course, go on, and we will go on.
what if we do more? If we pay more attention? We engage more? We feel more? We notice
more? We smile more? We laugh more? We appreciate more? We recognise every day,
how lucky we are to be alive, and we show that gratitude and appreciation in
our approach to life? In the end – what if we celebrate life, rather than
simply living it?
settled on the words that capture the essence of how we want the wearer to feel,
we now needed to come up with the right design.
of you that know Mantra well, know that we are rigorous in our pursuit of
marrying the right words, with the right design, with the right image on the
necklace card, to really bring to life the mantra in the most powerful and
this mantra, we were inspired by the explosive feeling of joy that we wanted to
capture. From starbursts to fireworks, we looked at moving objects full of
energy, that would give us the feeling that we wanted.
spinning Catherine Wheel with its blaze of sparks gave us a starting point for
an abstract design that would convey a burst of energy, light and fire.
early drawings, to Silver samples, we worked on the shape until we got exactly
what we had imagined. We hope the finished design captures the positive energy
and movement that we wanted, with the explosion of a firework and sparkle of a sunburst.
the ‘Celebrate Life’ mantra if you want to show your appreciation for how
wonderful life is; or to pay tribute to a friend who lives life with energy,
passion and enthusiasm; or if you want to remind yourself or a friend that the
more you put into life, the more you get back.