Posted: Thursday, 24 February 2022 @ 12:04
This year sees a sixth year of
our My Best Self campaign, which we
kicked off when we first launched Mantra in 2016.
The idea is to share stories
about how we can all step up and be our best selves. For me, having a mantra –
a memorable set of words – in a given moment can really help to change our
thoughts and our behaviours. That is why I created Mantra Jewellery – to bring
together inspiring words and a tangible reminder, in a beautiful piece of jewellery.
This year, we are sharing stories
and examples from some of you, our lovely customers, about why you chose a
We hear your stories when we come to events,
and you tell us why you have chosen that specific mantra; when you phone us
up to ask for advice; when you message us on Live Chat, to get our opinion; or when you give us a review on Feefo and you tell us what the gift was for.
Or when you explain the message which you’d like us to write on the card.
We will never identify who you are; or use your
name in a story. We absolutely don’t want to embarrass you, or intrude on your
privacy. But we do want to share your lovely kindness, your belief in a friend,
your love for your daughter, your support for a colleague – to inspire others with your thoughtfulness.
If you’d like to contribute to
our year-long campaign, then please drop us an email with your story, to firstname.lastname@example.org,
with the subject line – ‘Sharing a Story’. We’d love to hear from you – and we
promise to share all stories anonymously.
This mantra came out of a new product competition
we ran in 2020. The lady who suggested this mantra had used it over and over
again on her slimming journey, and it helped her to lose over 4 stone.
It is a message of determination and
self-belief, 'I can, and I will'. It reminds us of our ability and capability –
‘I can’; and of our resilience and determination to succeed – ‘and I will’.
We brought it to life as a mountain range, with
the celebratory feeling of scaling the summit. We recognised that many
challenges in life – from losing weight, to getting fit, to changing jobs, to
quitting drinking – can feel like a mountain looming ahead of us. By putting
one foot in front of another, and taking things slow and steady, we can achieve
anything in life - even climbing a mountain.
Since we launched the Mountain – initially as a
necklace, and then as a bracelet – we have sold almost 300. Many were bought
as self-purchases, to remind you of your own strength and determination; and
others as gifts to encourage, motivate, and strengthen a loved one’s resolve.
Here are just a few examples from your stories
have seen the Mountain used many times to reassure someone about to set off on
a new adventure in life, whatever that may be - sometimes, moving to a new job; other times, a completely new country.
celebrate a promotion at work, after much hard work to get there; to mark several years in a role; and to celebrate a new career
Birthdays: To celebrate 18th, 21st,
30th, 40th, 50th and 60th birthdays,
with high hopes for the decade ahead, and to honour all their achievements so
have seen it used to mark one year sober - a great achievement
have seen the Mountain be gifted as a mantra of encouragement, to face all sorts of challenges
To welcome to arrival of a new baby, and send
love and strength for the inevitable rollercoaster ahead
Mountain has been gifted several times to wish someone strength who is facing treatment or serious illness, as they are reminded of their inner resilience
Positivity: We have seen the Mountain given as a celebratory
gift to praise and admire someone’s ability to handle whatever life throws at
Achievement: We have seen it used to celebrate all
sorts of achievements in life, including honouring someone’s mindset through the ups and downs of life
have seen it used to wish someone well as they embark on a degree, helping them
to stay strong during the tough times
Tough times: We have seen the Mountain used many times to
reassure someone that tough times will pass – be that job, relationship, or
health problems – and encouragement that the summit will be reached eventually
And here are just a few excerpts of the thoughtful messages
you have asked us to write on the accompanying card:
in yourself. You have come so far and are loved very much. Wear & say this
mantra - you can and you will!! Well done x”
and you will. Your new mantra! These mountains represent what you have achieved
and for what you are still to conquer! I love you so much. You are a rock in my
life. Love you to the moon and back”
Hoping that this gives you the
confidence to face anything that comes your way! Whether it be work, love,
family or just life in general. You are one of a kind and you deserve to always
be happy and proud of who you are. With love always, xxx”
Happy 30th birthday! So happy to be able to share this special year with.
Excited to see what amazing achievements this decade brings you - as well as
being so kind and lovely, you have amazing strength and determination. Wishing
that all your dreams come true. Lots of love xxx”
“Go where you feel most alive. New
sunrises and paths are over the mountain”
“Last year was tough but you got
through it, this year will be no different and you will come out stronger than
“Let's climb together”
“To one of the strongest
people I know. No valley too deep, no mountain too high. Know no limits, you
won't give up the fight. You do what you want and you do it with pride... Happy
40th Birthday XX”
this. You are strong, confident and resilient. You are an amazing person, who
deserves the best, so don't let anyone ever treat you otherwise. You can, and
you will, get through this. You are so brave and courageous. Trust me, better
days lie ahead, I promise you. Love always xx”
in your super powers! With love XXX”
climbing, chick, one day you WILL reach the highest peak! But most of all, don’t
forget to admire the view along the way xx”
So – choose
the Mountain to boost someone’s self-confidence; to remind them how much you
believe in their strength; to help them summon their own determination; to
celebrate their perseverance; or to remind them of their inner willpower and
ability to overcome challenges.