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International Women’s Day #BreakTheBias

Posted: by Jo Tuesday, 8 February 2022 @ 11:28

I have talked before about being very fortunate in my education and working life, with regards to gender equality. Surrounded by strong female role models, I have never doubted that women can achieve whatever they want - and certainly, just as much as men.

Jo #BreakTheBias International Womens day

'I was always surrounded by strong women'

From an all-girls’ school, with a powerful group of female teachers and a terrifying headmistress; to a career in book retail and then marketing, where many of the top jobs were held by women - I was always surrounded by strong women.

Strong Women Necklace
Female Strength Necklace

But, setting up my jewellery business, Fabulous, in 2005, 10 years before I launched Mantra - I was appalled by how few women held top jobs in the jewellery industry.

Every major brand in the UK was run by a team of men. Leading European brands - designing and creating jewellery for women - were led by men. Most salespeople calling on our stores with new collections were men. Not much of this changed, over the next fifteen years. And yet, the vast majority of our customers, were women.

This simply does not make good sense from a brand, marketing, communication or customer experience point of view, let alone from a parity and equality point of view!

Sacral Chakra Necklace
Sacral Chakra Necklace

But the world has much bigger issues than gender parity at work. Violence against women remains the single biggest blight on our society. From Sarah Everard to Bibaa Henry and Nicole Smallman, to Sabina Nessa, to Ashling Murphy – to name only the high profile cases that made the news recently – there is a huge problem with male violence against women.

Pallavi Prasad #BreakTheBias  International Womens day

Does it start with a culture of disrespect for women? And are gender parity and pay equality part of this? Yes, they certainly are.

International Women's Day (March 8) is a global day celebrating the social, economic, cultural, and political achievements of women. But is also marks a call to action for accelerating women's equality.

International Women's Day 2022  

So let’s use IWD to celebrate the achievements of all the women we know or admire; but let’s also use it as a catalyst and rallying point for change.

Individually, we're all responsible for our own thoughts and actions - all day, every day. We can break the bias in our communities, our workplaces, our schools.

Anna #BreakTheBias International Womens Day

Together, we can all break the bias - on International Women's Day (IWD) and beyond.

Sinade #BreakTheBias International Womens Day

It starts with our own thoughts and actions; and those of our friends, family and colleagues. Collectively, we can all #BreakTheBias.



Mountain I can and I will necklace

View our mantras that support and encourage female empowerment here.

Female Empowerment Jewellery


 Together Necklace

View our jewellery that supports and raises funds for women’s charities here.

Mantra Charity Jewellery



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