Posted: by Jo Thursday, 27 May 2021 @ 10:05
Inspired to be their best selves
Over the last 4 years, we have been running
our #mybestself campaign, to learn from different women about what makes
them step up to be their best self in any given situation.
In 2021, we decided to focus on a
particular audience, to understand what drives them: the women and men who set
up or work in the charities which we support through our ‘Mantra Changes Lives’
initiative. Does it take a particular kind of person to
devote their working life to helping people? Is it a calling? Or did an event
occur in their lives which drew them to this work?
I’m sure we will get 12 different answers
from 12 different people, and I am fascinated to find out what those answers
are. Stay with me through the year as I interview some remarkable people who
work in the charitable or not-for-profit sector, who are changing lives every
day. They are people who have truly stepped up to be their best selves.
One of our more recent charity partners is NHS
I was excited to find out more about what
drew Sian Averill, Fundraising Manager, to work for NHS Charities
Together; what drives her day-to-day through the inevitable difficulties and
challenges; and what her greatest desire is for the charity in 2021 and beyond.
Jo: Tell me a little about the charity’s aims?
Sian: NHS Charities Together is an independent charity with 240 NHS member
charities. We raise funds to help the NHS to do more for staff, patients and
volunteers than would otherwise be possible. We work with NHS hospitals, mental
health services, ambulance services, community services and health boards
across the UK.
Jo: And tell me – what
was it that prompted you to join the charity?
Sian: Prior to
joining NHS Charities Together, I worked at one of our member charities,
University Hospitals Birmingham Charity. I loved raising funds locally and
being able to see first-hand the difference that donations can make. After the
launch of the Covid-19 Appeal, I joined NHS Charities Together as I wanted to
use my experience to help raise funds nationally to benefit hospitals and
healthcare services across the whole of the UK.
Jo: What does the charity hope to achieve in 2021, and longer term?
Sian: NHS Charities Together wants to continue to be there for the NHS and the staff
who care for us, particularly as it recovers from the most challenging time in
its history. Our long-term goals are to be able to continue to be the ‘over and
above’ for the NHS, helping it to do more and to support long term projects
such as mental health and wellbeing services for NHS staff and other support
Jo: There must be innumerable challenges – logistical,
political, financial, emotional – to delivering on the charity’s aims,
especially now with the impact of Covid. How do you stay motivated and focused,
through all of that?
Sian: It is an
absolute honour to be able to raise funds to support our most valued
institution, the NHS. The NHS and its staff do an amazing job and every day we
get to see the difference that donations are able to make to help the NHS to do
more and to support our wonderful NHS champions.
Jo: Did you plan, when you set out in your career, that this is
what you would be doing?
Sian: I was always
very indecisive when it came to choosing a career path. However, as soon as I
started my career in fundraising over 8 years ago I knew this was the career
Jo: Do you have a mantra, or positive phrase, that you live your
Sian: I can be
known to be a bit of a worrier but my twin sister introduced me to the quote
‘worrying only means you suffer twice’ – so I try to remember this as much as I
Our Mantra Collaboration
We are helping to support NHS Charities
Together’s vital work, by donating 25% of the sales of our ‘Hope’ Necklace to them.
This month, there is a chance to win one of
our ‘Hope’ necklaces. Visit our competition page, for details on how to enter.
One lucky winner will win a ‘Hope’
Necklace in the colour of their choice. Competition closes midnight on Wednesday June 30th. One winner will be chosen at random from across our
social platforms, on Thursday July 1st.