New Mantra Charity Collaboration with Trees for Cities
We are very
excited to be able to talk about a new collaboration with a charity that is
close to our hearts - Trees for Cities - on a new necklace in our ‘Mantra
Changes Lives’ collection.
This is our
initiative to raise funds, show support, and build awareness for important
We will be donating 25% of the sales of this necklace to Trees for
Cities is the only UK charity working at a national and international scale to
improve lives by creating greener cities. They get stuck in with dedicated
volunteers to cultivate lasting change in neighbourhoods – whether it’s
revitalising forgotten spaces, creating healthier environments, or growing food
we love this charity so much is because we are huge believers in the importance
and power of trees and green spaces in our urban environments.
we are lucky enough to be based in Leamington Spa, a beautiful and very green
town in the leafy county of Warwickshire. We appreciate this each and every
day, when we go for a walk in lovely Jephson Gardens before work in the
morning; sit in the park by the River Leam to have our lunch in the Summer; or
walk under a canopy of shady trees as we leave for home at the end of the day.
And we know
that many people in this country do not have this opportunity, as they are surrounded
by concrete and tarmac, in environments full of buildings, busy roads, traffic
congestion and lack of natural light.
Trees bring tangible
benefits to our cities, to our health and to our wellbeing. In London alone,
each year, trees
remove 2.4 million tonnes of air pollution, including carbon dioxide, dust and
other gaseous toxins.
And it’s not just about the
physical and environmental impact of trees: trees also help us with our ability
to cope mentally with life in an artificial urban environment. Eighty percent
of us are now living in urban environments, and there is no sign of this slowing
down. Being around nature has been proven to reduce our stress and anxiety
levels. We need our trees more than ever.
Trees for Cities
was set up in 1993, and has planted 840,000 trees so far. This year, they have
delivered projects in 21 UK cities, engaging more than 4,500 volunteers.
want people to donate to this charity or volunteer with them, or buy one of our
new fund-raising necklaces, to help them carry on with their valuable work.
Working with the
team at Trees for Cities, we have designed a disc necklace featuring the word
‘Breathe’, above a small image of two trees. The piece represents the inspirational
mantra, ‘Go outside. Breathe. Let nature restore you.’
It acts as an
encouragement to spend more time outside, benefitting from the restorative
power of nature. It also shines a light on the fact that trees clean our air
and contribute to a healthy environment. And it reminds us that we need to slow
down, take some
working closely with Grace Hussey, Corporate Partnerships Coordinator for Trees
for Cities. As Grace said to me,deep breaths, and appreciate the beauty around us. The natural
world has such power to calm us, to inspire us, and to connect us to something
delighted you’ve chosen to support us with this necklace. It is a timely
reminder of the importance of nature, and the real impact it has on our
wellbeing. At Trees for Cities, we are working hard to create greener cities,
so everyone can benefit from the power of nature. Wearing this necklace works
as a reminder to yourself, as well as directly supporting our work, and our
goal to plant one million trees by 2020.”
The necklace will
be priced at £45 in Sterling Silver and £65 in 18ct Yellow and Rose
Gold-plated, with 25% of the retail price going to Trees for Cities. It will be
blank on the reverse to allow for personalisation, with a name, date or special
word or phrase.
An inspiring gift
for someone who needs a gentle reminder to slow down, breathe more deeply, and
take time to appreciate what’s around them; a calming gift for someone who is
busy or stressed; or an uplifting reminder to yourself to get outside more
often and enjoy the fresh air.
Trees for Cities (TfC) is an independent
charity (1032154) set up in 1993.
Visit their website for more info.
Q&A with Rory Field - Trees for Cities